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BTS of our Spring/Summer Fashion Campaign

This Spring/Summer, Eldon Square is bringin it!

Take a behind-the-scenes look at our latest fashion campaign and discover what it really takes to bring it all to life, from concept to camera, and everything in between.

Pulling together our Spring/Summer campaign was a proper team effort. The kind where creativity bounces around the room and every detail matters. From the very beginning, we knew we wanted this to feel authentic, so we reached out to a local influencer Lana to be the face of the campaign, someone who genuinely embodies our “we’re bringing it” energy.

Alongside that, we brought in Fenwick stylist Michael Savage, whose flair for fashion we’ve enjoyed for a long time. He instinctively understood the vision, curating looks that felt both directional and wearable, styling both our male and female models with pieces that truly capture the spirit of the season.

The shoot came together at Harbour House, where we collaborated with a talented local photographer in a studio setting that gave us the freedom to really play. Behind the camera, there was a constant buzz and ideas evolving in real time. Meanwhile, our in-house teams were working tirelessly behind the scenes to make it all happen.

Refresh your wardrobe and own the season with standout looks from our Spring/Summer campaign. From bold patterns and effortless two-pieces and eye-catching pops of colour, this is your moment to step out and truly embrace the season. Ready to take it even further? Explore the full style guide from Eldon Square retailers and discover even more ways to make the look your own.

Bold Patterns

This season is all about embracing bold patterns and having fun with how you wear them. Think vibrant florals, graphics and playful prints layered together in unexpected ways. The key trend is pattern drenching – styling one standout print from head to toe or mixing multiple patterns within the same look for maximum impact. Don’t be afraid to clash colours, scales and textures; the magic lies in the contrast. Keep silhouettes relaxed and let the prints do the talking for an effortlessly confident spring/summer look.

This look taps into the western trend we’ve seen building over the last couple of seasons, but gives it a more refined, elevated feel through Amy Lynn available at Fenwick. The beauty of this set is in its versatility. Worn together, the top and skirt create a bold, statement look, but they work just as well styled separately. Pair the skirt with an oversized knit for something more relaxed, or dress the top up for a sharper finish. It’s the strength of the print that really pulls everything together, giving the outfit a confident, standout edge.

Soft Florals & Fluid Shapes

For those days when you want a little romance, florals get a modern remix. Think soft dresses with subtle prints and floaty shapes. Pair this season’s floral prints them sandals for a balanced, city-ready look you’ll wear on repeat.

Serving go to energy, the must have dress of the season (Fenwick Ester Dress Bouquet Devore Pink) is cut from a luxurious blend and finished with stunning devore flowers, making it seriously flattering and a ladies day must have this summer.

For Spring/Summer, it’s all about stepping away from the safety of navy and black and embracing something a little more daring. This bold red look does exactly that – vibrant, confident, and full of energy. It’s the kind of colour that instantly lifts an outfit, making a statement while capturing the excitement of the season.

City Chic with Bold Energy

Be fearless this Summer with a mix of bold colours. The term vibrant has never been more relevant than it is with a stunning patterned reversable Never Fully Dressed Dallas jacket from Fenwick. Bring it with fun colours and patterns and ground it all with timeless tailoring and pair with a brown skirt to finish this statement look.

Damson Madder is one of Fenwick’s hero brands, and this look really lets it shine. The jacket takes centre stage, so the rest of the outfit steps back, subtly picking up tones from the print to create a cohesive, polished look. It’s a perfect example of how a single standout piece can define an outfit while keeping styling effortless and elegant.

Personal Styling Service at Fenwick

Inside Fenwick, there’s a personal styling service where you can spend one-on-one time with Michael and the team. Whether you’re hunting for the perfect wedding guest look, dressing for a new job, or finding something show-stopping for a party, they’ll help you put it all together. Best of all, this styling service is completely free and available to book, making it the perfect way to get expert advice and leave feeling confident in your new outfit.

Book your personal shopping appointment here.

Eldon Square. Your City. Your Style. Your Season.

This is more than just a new wardrobe – it’s a whole vibe. And whether you’re snapping selfies in the sunshine or heading out for dinner and drinks, Eldon Square is where your best looks begin.
Own the season. The moment’s yours!