Creators you’ve come to know and love. Over the coming months, they’ll be sharing their favourite finds, must-visit spots, and behind-the-scenes moments from across Eldon Square, bringing their own style and perspective to everything the centre has to offer.
Here’s a little bit about our ambassadors – each brings their own unique style, personality, and perspective, from family-friendly adventures and fashion favourites to lifestyle content celebrating the best of the North East.
Rebecca, also known as @rebbeebee, is a Newcastle-based content creator who shares her love for the North East, food and things to do in Newcastle. She began creating content in 2020, documenting her experience at local restaurants, shops and day-to-day activities while championing the best places to visit in and around Newcastle.
What does it mean to you to be an Eldon Square ambassador?
Eldon Square is at the heart of Newcastle city centre, so it’s a really important part of our region. It’s somewhere that a lot of Geordie’s have fantastic memories of coming shopping with their families as kids, and how it’s changed over the years. I remember going shopping in stores like Tammy Girl and Miss Selfridge with my mam. As well as looking up at the ‘flying saucer cafe’ in the middle of Eldon Square when I was a little girl, so it feels like a full circle moment to be an ambassador for the centre!
What are your go-to shops and restaurants?
My favourites are Marks and Spencer’s for their great clothes and, of course, the food hall! I also love Fenwick because it has so much choice and is a really iconic shop in Newcastle. It’s a great go-to to buy a lovely gift for someone or go to one of their great restaurants, like Fuego or Colmans. Anyone who follows me knows I’m a collector of Pokémon and cute collectables, so I love visiting Miniso and HMV to see what they have. I’m also partial to a cheeky Nando’s!
What are you most excited about with the partnership?
I’d love to highlight why our city is lucky to have such a great shopping centre in 2026, and the range of shops that we have here. The staff from Eldon Square are always lovely to work with, and it’s great to find out more about what plans and events are in the works. I’m also excited to share my own ideas and hopefully create some kind of community event during my ambassadorship here.
How would you describe your content style?
I love to make relatable, comfort-style content that highlights some of the brilliant places and things to do here in the North East. I like showcasing my experiences of places and showing people where they can go for food, a day out or shopping in the region. People who watch my content probably know me for my Geordie accent, curly hair and my positive attitude!
Joanna McNeish, also known as @lovestyle40, is a Newcastle-based fashion, beauty and lifestyle content creator who shares style inspiration for women in their 40s and beyond. Joanna likes to showcase classic yet affordable everyday outfits, blending high street fashion with her favourite designer pieces to create timeless, wearable looks.
What does it mean to you to be an Eldon Square ambassador?
I was born in exactly the same year that Eldon square was opened (I’m 50 in May!) and I’ve spent my childhood and adulthood watching its continued development and I’m excited to now be representing it as a brand ambassador.
What are your go-to shops and restaurants?
My go to shops are: John Lewis, Fenwick, M&S, River Island, H&M & Boots. There are so many great restaurants in Eldon Square, but if I had to pick two favourites, it would be The Alchemist & Chaophraya.
What are you most excited about with the partnership?
Where do I start! I can’t wait to see what new and exciting brands, products and events Eldon Square has in store for 2026. Sharing all the experiences and journeys with customers and retailers alike and I’m excited to see how Eldon Square will continue to support the changing consumer habits and trends.
How would you describe your content style?
I would describe my style as ‘Relaxed Glamour’. Classy, feminine and versatile.
Ruth is a North East–based content creator and mum behind the Instagram account @elsie_and_mummy, where she shares relatable insights into family life in Newcastle with her seven-year-old daughter, Elsie.
Originally from Scotland, Ruth moved to the North East in 2015 and started her platform during the first lockdown as a way to connect with other local mums, growing it into a personal blog documenting the highs and lows of motherhood.
What does it mean to you to be an Eldon Square ambassador?
It means so much to me to be a 2026 Eldon Square ambassador as it’s been our favourite place to visit at the weekend for years. I can’t wait to represent Eldon Square and showcase all the amazing shops, restaurants and events on my page. My daughter is very excited too – she has literally been visiting Eldon Square with me since she was a few days old!
What are your go-to shops and restaurants?
We have so many places we love to visit throughout Eldon Square but some of our favourites include, Next, River Island, All Saints, Miniso and Lush. Restaurant-wise , probably our favourites are Bella Italia, Frankie & Benny’s and Chiquito’s. Elsie is also obsessed with the Nutella crepes from Crepefaire. She also loves fresh juice from Boost, too, and I am quite partial to a Hotel Chocolat hot chocolate.
What are you most excited about with the partnership?
I am most excited about discovering new shops and restaurants that I maybe haven’t visited as much and finding out what they have to offer too. I’m also really looking forward to creating fun content to share with everyone and showcase all the brilliant retailers as best I can on my page.
How would you describe your content style?
I’d describe my content as fun, family-friendly content that’s hopefully relatable to other North East families here in Newcastle. I enjoy making content, and I hope that comes across in what I create.
We can’t wait to see what the future holds and are so excited for everything 2026 has in store. With our ambassadors on board and plenty of exciting moments ahead, it’s going to be a year full of inspiration, discovery, and unforgettable experiences at Eldon Square.
For your chance to win a £50 Eldon Square Gift Card!