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Bringing Christmas Shoppers a ‘Taste of the Toon’

This Christmas, we’re inviting you to come down to Eldon Square and indulge in unique festive treats with the launch of two limited-edition Newcastle-inspired mince pies!

On Thursday 4th and Friday 5th December, between 11am and 2pm local drag queen and star of Ru Paul’s Drag Race UK, Sally™ will be on hand in the centre to tantalise taste buds with free Sausage Roll Mince Pies and Mince Pies inspired by the iconic flavours of Newcastle Brown Ale! Sally™ will be spreading Christmas cheer and inviting shoppers to try two brand-new twists on the classic mince pie in St Andrews Way, next to Sephora

Event Details

Dates: 4–5 December
Times: 11am–2pm
Location: St Andrews Way, next to Sephora

At Eldon Square, we love bringing our guests new and innovative experiences – and we think this may be the most unusual yet. We can’t wait to welcome Sally™ to the centre to help us hand out our Newcastle-inspired mince pies – it’s going to be a lot of fun for friends and families alike, and brings Christmas cheer to the centre in a truly unique way!

Specially baked to a top-secret recipe, the pies capture two iconic flavours synonymous with Newcastle. For the more adventurous palate, there’s the Sausage Roll Mince Pie, blending sweet and savoury into one bold bite. Alongside it sits the Newcastle Brown Ale Mince Pie, nodding to the city’s famous beverage with a rich, malty twist. Each treat brings a playful Black-and-White spin to one of the season’s most beloved indulgences.

Are these flavour mashups the next big festive foodie trend, or do some traditions deserve to stay untouched? There’s only one way to know – try them for yourself.