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Pride Style Garden 2024

Are you going to this year’s Pride in the City festival in Newcastle from 19 – 21 July? We are thrilled to celebrate Pride in Newcastle with a vibrant, inclusive and stylish display of the season’s hottest fashion from retailers in Eldon Square.

Visit our Pride Style Garden for fashion inspiration for Pride in the City, featuring an array of bright colours, bold patterns, this seasons must-have items and more, to create the perfect Pride festival outfit!


The Pride Style Garden, colourful photo backdrops and rainbow flower wall will be installed in Eldon Square from 8 – 21 July. Visit us for the ultimate inspiration for Pride in the City!


  • The Pride Style Garden and colourful photo backdrops will be in St Andrew’s Way (outside New Look and Hollister).
  • The rainbow flower wall will be installed outside HMV.

Colourful Photo Backdrops & Rainbow Flower Wall:

Gather your friends for the perfect photo-op during Pride with our fabulous colourful photo backdrops. Show off your Pride outfit against three colourful displays on St. Andrew’s Way and opposite HMV, snap a photo with our picture-perfect rainbow flower wall and don’t forget to tag us @eldonsqncl!

Who’s involved?

Each look will incorporate items from Eldon Square retailers, including fashion from Mango, New Look, River Island, AllSaints, Hollister, Next, Superdry and Levi’s. Inspired by a specific look? Simply head in-store and look out for the corresponding hanging tags!

Style Guide for Pride

Let’s take a closer look into this season’s hottest styles and how you can show your support for the LGBTQIA+ community during Pride in the City. We have curated your go-to fashion guide below, featuring pride-themed fashion to help you celebrate your individuality and personal style!

1. Express Yourself: Colour & Pattern

Pride is all about celebrating individuality and you can do just that with stylish outfits available in New Look, Mango, Hollister and more! Look out for Hollister’s inclusive Pride collection, ‘Unapologetically You’ and Hollister + GLSEN collaboration including a Pride Boxy Crop Heart Tee for £17.

Discover an array of trendy and affordable options that are perfect for Pride from New Look. Why not pair a crop-top or graphic tee with a colourful patterned skirt or flared trousers and make a statement this Summer.

Stand out from the crowd at the festival with a statement patterned dress from River Island or Next, or shop the unisex Underground Pride Charity T-Shirt from AllSaints (£55) which features the iconic colours of the Pride flag. Profits from the t-shirt are donated to Kaleidoscope – a UK-based international charity fighting for a future where LGBTI+ people everywhere can live free, safe and equal lives. Keep it classic and pair the AllSaints tee with high-quality pair of Levi’s jeans or denim shorts for a comfortable, stylish look.

Experiment with a mix of patterns and textures to create eye-catching look. Think sequins, metallics, florals and patterns – more is more!

2. Confidence is Key

Put your best foot forward and walk with confidence with comfortable, stylish shoes from a range of retailers in Eldon Square. Complete your outfit with festival-favourites like combat boots, trendy trainers or statement sandals all available under one roof at retailers like schuh, Office, AllSaints, NEXT and more!

Discover schuh’s exclusive Pride collection including the new Converse Run Star Utility CX Pride trainer (£80) and pair with the ‘Pride Never Stops’ tote bag which supports the Proud Trust charity and the work they do for LGBTQIA+ young people.

3. Accessorize in Style

Elevate your Pride look with accessorises to complete your outfit. From Rainbow Faux Hair Clip-ins (£3) from Claire’s, to stunning pride-themed charms from Nomination and stylish sunglasses from NEXT, Mango and AllSaints.

Shop the Pride Icon Tote (£60) or channel your inner cowboy with the iconic Levi’s Pride Rodeo Denim Hat (£50). Visit in-store to explore the full collection, today!

Don’t be afraid to stand out from the crowd with glitter and colourful face paint, available at Card Factory. Why not visit the Community Quarter with your family on 20 and 21 July for free face painting plus arts and crafts activities!

Eldon Square’s diverse range of retailers ensures that you can find the perfect Pride outfit to suit your style and personality. Whether you prefer bold and bright or chic and understated, these brands have you covered. Click here to explore more pride-themed collections available at Eldon Square.

Northern Pride 

Here at Eldon Square, we are proud supporters of Northern Pride and the LGBTQIA+ community. We take great pride in contributing to the Northern Pride Festival and its exceptional outreach work.

To find out more about this year’s Northern Pride festival, to donate to support their outreach work and to purchase your ticket for Pride in the City, please click here.

Let’s come together to celebrate Pride in the City!

Make a day of it at Eldon Square with arts and crafts activities for the whole family to enjoy, on 20 – 21 July. Find out more here.

Pride Style Garden 2023

Are you going to this year’s Northern Pride festival in Newcastle? Get Pride ready with the Eldon Square Pride Style Garden.

Visit our Pride Style Garden for fashion inspiration and rainbow wings photo opportunities between 10 – 23 July, located in St Andrew’s Way (outside New Look and Hollister).

Get inspired for this year’s Pride Festival with our fashion garden featuring an array of bright colours, floral skirts, this seasons must have combat trousers and trending tank tops to create the perfect Pride Festival outfit.

Each look will incorporate fashion items from Eldon Square retailers, including Mango, New Look, Superdry, Hollister, AllSaints Next, River Island and Damaged Society and can all be found right here within the centre. Love a look? Simply head in-store and look out for the corresponding hanging tags!

Rainbow Wings 

Would your Pride look be complete without a photo with our vibrant rainbow wings?!

Snap a photo with our rainbow wings located at the Pride Style Garden in St Andrews Way, share your photos on social media and tag @eldonsqncl for your chance to win an Eldon Square gift card worth £250.

Style Garden 

Get your Pride on with Eldon Square’s Style Garden and find the perfect fashion ensemble to dance the weekend away at this year’s Northern Pride.

Find all the outfits at our Style Garden in St Andrew’s Way (Outside of New Look)


Designed to bring that nostalgic feel, Superdry’s Embellished Denim Shorts will effortlessly elevate your style. Pair with the Cali Stripe Crop Vest to bring some sunny vibes and add a pair of Vegan Pool Sliders for added comfort.

  • Cali Stripe Crop Vest £17.99
  • Embellish Denim Short £44.99
  • Vegan Pool Slider £26.99


Bring back the 90’s rave culture with the Karnival Shirt covered in bold prints sitting on a signature Hawaiian base. Pair with the Alva Denim Shorts in either bleached indigo or washed black, perfect for those warmer days.

  • Karnival SS Shirt £119
  • Alva Denim Shorts £79
  • Grit Sandal £139

Hollister Co.

Go bold this Pride with Hollister’s Relaxed Short-Sleeve Floral Shirt, layered with a White Logo Icon Crew T-shirt, a classic look for anyone’s Pride wardrobe. Pair with Hollister’s iconic Skinny Denim Shorts that come in five colour ways and is made with Hollister’s Epic Flex denim for an ultra-comfortable fit, it is definitely a must-have this summer.

  • Pride Relaxed Short-Sleeve Floral Shirt £29
  • White Logo Icon Crew T-Shirt £15
  • Light Wash Skinny Denim Shorts  £35


For an effortless style perfect for Pride, pick up the Fluro Coral Pink Bandeau Boob tube for a lightweight summer fit. Layer with the Floral Print Cuban Collar Short-Sleeve Shirt, tied up or let loose for an edgy yet classic look. Pop on a pair of Next’s favourite Stone Utility Cargo Wide Leg Jeans for a relaxed fit that will elevate any outfit. Accessorise with the Multi Tropical Trainers and a pair of Polarized Orange Rectangle Sunglasses to bring even more colour to this outfit – the brighter the better!

  • Multi Tropical Trainers £26
  • Polarized Orange Rectangle Sunglasses £11
  • Fluro Coral Pink Bandeau Boobtube £8
  • Floral Print Cuban Collar Short Sleeve Shirt £30
  • Stone Utility Cargo Wide Leg Jeans £38

Keep it funky with Next’s new Artist Printed Short Sleeve Shirt and matching swim shorts – the perfect co-ord this summer. Pair with the royal blue vest and a pair of crisp white trainers for the perfect elevated look.

  • Royal Blue Vest £8.50
  • Artist Printed Short Sleeve Shirt £35
  • Printed Swim Shorts £20
  • White Leather Trainers £50

River Island

For those looking to keep it casual, head to River Island and grab a white crop top and denim shorts – an iconic must-have summer staple. Bring a pop of colour this Pride with the Green Stripe Shirt With Linen Blend, making any outfit this summer is as chic as possible.

  • Green Stripe Linen Shirt £35
  • White crop top £9
  • Denim short £29
  • White trainer £39

Damaged Society

For an alternative look, head to Damaged Society where you can find streetwear edgy styles to suit all. With staple items such as Vans Opposite Unite Long Sleeve Top to the classic Nirvana Cap or Koi Jennie Striker Chunky Bubble Trainers, Damaged Society have a range of must-have quirky items to choose from. Add some classic accessories including a pair of Vans Spicoli 4 Shades or Alchemy Sign of the Horns Pendant to ensure your outfit is festival ready.

  • Vans Opposites Unite Long Sleeve Top £32
  • Vans MN Range Salt Wash Relaxed Elastic Shorts £52
  • Koi Jennie Striker Chunky Bubble Trainers £40
  • Nirvana Logo/Smiley Cap £15
  • Vans Spicoli 4 Shades £18
  • DMG SCY Men’s Tie Dye 3 Pack Socks £16
  • Alchemy Sign of The Horns Pendant £18

New Look

Dress to impress at New Look with a classic bodysuit, denim skirt and trainer’s trio and add a pop of colour with some fancy printed socks of your choice. Add the Black Animal Print Chiffon Maxi Beach Kaftan which suits any body shape and don’t forget to grab a handy Leather-Look Bum Bag to keep your belongings safe all day long.

  • Necklace £6.99
  • Black Animal Print Chiffon Maxi Beach Kaftan £28.99 (on sale £21.74)
  • Bodysuit £19.99
  • Denim Skirt £24.99
  • Leather-Look Quilted Bum Bag £13.99
  • Sock £3.49
  • Trainers £22.99


For a simple and understated look, Mango is your answer. Find this season’s must-have Slit Denim Skirt that will be a summer classic and pair it with the Orange Textured Crop Top for a tailored and sophisticated look.

  • Orange Textured Crop Top 17.99
  • Slit Denim Skirt 45.99
  • Heeled sandals 35.99
  • Two-tone Natural Fibre Hat 35.99
  • Crossbody Bag with Double Handle 29.99

Northern Pride 

Here at Eldon Square, we are proud supporters of Northern Pride and the LGBTQIA community. We take great pride in contributing to the Northern Pride Festival and its exceptional outreach work.

You can donate to Northern Pride at any time through our supporters board located at Chevy Chase. In addition to our support, this allows for continuous contributions throughout the year.

To find out more about this year’s Northern Pride festival and to purchase your ticket, please click here.