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Pride Style Garden 2024

Are you going to this year’s Pride in the City festival in Newcastle from 19 – 21 July? We are thrilled to celebrate Pride in Newcastle with a vibrant, inclusive and stylish display of the season’s hottest fashion from retailers in Eldon Square.

Visit our Pride Style Garden for fashion inspiration for Pride in the City, featuring an array of bright colours, bold patterns, this seasons must-have items and more, to create the perfect Pride festival outfit!


The Pride Style Garden, colourful photo backdrops and rainbow flower wall will be installed in Eldon Square from 8 – 21 July. Visit us for the ultimate inspiration for Pride in the City!


  • The Pride Style Garden and colourful photo backdrops will be in St Andrew’s Way (outside New Look and Hollister).
  • The rainbow flower wall will be installed outside HMV.

Colourful Photo Backdrops & Rainbow Flower Wall:

Gather your friends for the perfect photo-op during Pride with our fabulous colourful photo backdrops. Show off your Pride outfit against three colourful displays on St. Andrew’s Way and opposite HMV, snap a photo with our picture-perfect rainbow flower wall and don’t forget to tag us @eldonsqncl!

Who’s involved?

Each look will incorporate items from Eldon Square retailers, including fashion from Mango, New Look, River Island, AllSaints, Hollister, Next, Superdry and Levi’s. Inspired by a specific look? Simply head in-store and look out for the corresponding hanging tags!

Style Guide for Pride

Let’s take a closer look into this season’s hottest styles and how you can show your support for the LGBTQIA+ community during Pride in the City. We have curated your go-to fashion guide below, featuring pride-themed fashion to help you celebrate your individuality and personal style!

1. Express Yourself: Colour & Pattern

Pride is all about celebrating individuality and you can do just that with stylish outfits available in New Look, Mango, Hollister and more! Look out for Hollister’s inclusive Pride collection, ‘Unapologetically You’ and Hollister + GLSEN collaboration including a Pride Boxy Crop Heart Tee for £17.

Discover an array of trendy and affordable options that are perfect for Pride from New Look. Why not pair a crop-top or graphic tee with a colourful patterned skirt or flared trousers and make a statement this Summer.

Stand out from the crowd at the festival with a statement patterned dress from River Island or Next, or shop the unisex Underground Pride Charity T-Shirt from AllSaints (£55) which features the iconic colours of the Pride flag. Profits from the t-shirt are donated to Kaleidoscope – a UK-based international charity fighting for a future where LGBTI+ people everywhere can live free, safe and equal lives. Keep it classic and pair the AllSaints tee with high-quality pair of Levi’s jeans or denim shorts for a comfortable, stylish look.

Experiment with a mix of patterns and textures to create eye-catching look. Think sequins, metallics, florals and patterns – more is more!

2. Confidence is Key

Put your best foot forward and walk with confidence with comfortable, stylish shoes from a range of retailers in Eldon Square. Complete your outfit with festival-favourites like combat boots, trendy trainers or statement sandals all available under one roof at retailers like schuh, Office, AllSaints, NEXT and more!

Discover schuh’s exclusive Pride collection including the new Converse Run Star Utility CX Pride trainer (£80) and pair with the ‘Pride Never Stops’ tote bag which supports the Proud Trust charity and the work they do for LGBTQIA+ young people.

3. Accessorize in Style

Elevate your Pride look with accessorises to complete your outfit. From Rainbow Faux Hair Clip-ins (£3) from Claire’s, to stunning pride-themed charms from Nomination and stylish sunglasses from NEXT, Mango and AllSaints.

Shop the Pride Icon Tote (£60) or channel your inner cowboy with the iconic Levi’s Pride Rodeo Denim Hat (£50). Visit in-store to explore the full collection, today!

Don’t be afraid to stand out from the crowd with glitter and colourful face paint, available at Card Factory. Why not visit the Community Quarter with your family on 20 and 21 July for free face painting plus arts and crafts activities!

Eldon Square’s diverse range of retailers ensures that you can find the perfect Pride outfit to suit your style and personality. Whether you prefer bold and bright or chic and understated, these brands have you covered. Click here to explore more pride-themed collections available at Eldon Square.

Northern Pride 

Here at Eldon Square, we are proud supporters of Northern Pride and the LGBTQIA+ community. We take great pride in contributing to the Northern Pride Festival and its exceptional outreach work.

To find out more about this year’s Northern Pride festival, to donate to support their outreach work and to purchase your ticket for Pride in the City, please click here.

Let’s come together to celebrate Pride in the City!

Make a day of it at Eldon Square with arts and crafts activities for the whole family to enjoy, on 20 – 21 July. Find out more here.

Shop Pride Collections at Eldon Square

Eldon Square is proud to celebrate love, diversity, and inclusivity with our vibrant community and retailers with Pride collections available. We have curated a guide of fabulous Pride-themed products from retailers that will help you show your support. Find out more below.


Be ‘Unapologetically You’ with Hollister’s inclusive Pride collection that celebrates diversity and inclusivity with their colourful collection, available year-round. The Hollister +GLSEN collaboration collection aims to create a ‘safe and affirming space for LGBTQ+ students in K-12 schools.’ Shop the new-in pride collection including a Pride Boxy Crop Heart Tee for £17 or the Crochet-Style Tube Top for £27.


Put your best foot forward with schuh’s exclusive Pride collection. This year, schuh has teamed up with various brands to offer a range of colourful and stylish footwear that celebrates individuality and love. Explore colourful rainbow shoes including the new Converse Run Star Utility CX Pride trainer for £80 or the Vans Ultrarange Exo Pride from £59.99. Purchase a ‘Pride Never Stops’ tote bag from schuh, with all profits going to The Proud Trust charity, with the aim to fund 233 hours of support for LGBT+ young people. 


Fenwick has curated a selection of Pride-themed products with highlights including a Crystal Head Vodka for £55 and VANS Slip-on Pride Trainers from £30. Visit today and explore what’s in store, to celebrate Pride this summer.

John Lewis & Partners

Shop pride-themed fashion, food and gifts at John Lewis & Partners, from Pride Happy Socks for £11.95, a Pride Edition Apple Watch for £44 or Rainbow Jelly Belly for £13.25. Explore the full range of products available and mark your calendar to celebrate Pride in store with John Lewis & Partners on 20 July. Get involved with glitter face painting from 11am – 3pm, a selfie station and a local DJ in the Beauty Hall. Plus, look out for their team wearing Pride colours.


Accessorise with Pride at Nomination with their stunning pieces that sparkle with every colour of the rainbow, perfect for adding a touch of Pride to any outfit. Discover beautiful pride-themed charms ranging from £20-£82, with designs featuring colourful rainbows, gemstones and fun graphics. Visit the Nomination on St. Andrew’s Way, opposite Apple and Hollister, today!


Claire’s is your go-to destination for fun and affordable accessories, and their Pride collection is no exception. Whether you’re adding the finishing touches to your outfit for a parade or just want to add a touch of colour to your everyday look, Claire’s has you covered! Check out their pride-themed accessories from a Rainbow Furry Headband for £3 to Bright Rainbow Faux Hair Clip-ins for £3. Shop over 50 Pride-themed items in-store today.


Celebrate Pride with Swatch and their ‘Love is Love’ collection, featuring vivid watches inspired by the iconic Pride flag. Two rainbow loops bring the colours together to celebrate the unity and diversity. Explore all six stunning colourways available in store, located on Blackett Bridge, next to Lovisa and Skechers.



Lush is known for its commitment to ethical beauty, and this Pride Month, shop their range of pride-themed products that not only make you feel good but also support a great cause. Treat yourself and shop their Rainbow Multicolour Cleanse and Shampoo bar for £11. Explore their incredible range of ethical products in Eldon Square, today!

Card Factory

Card Factory have inclusivity at the core of what they do and they are supporting Pride with a wide range of products available to purchase in store. Shop their latest collection including Pride Face Makeup Sticks for £1.99, Rainbow Pride Flags for £1.79 and Pride Wristbands for £1.99. Stop by on your way to Pride in the City and show your support for the community.


This Pride Month, join us in spreading love and acceptance by supporting the amazing selection of products available at our retailers. Whether you’re shopping for yourself or looking for the perfect gift, there’s something for everyone to show your support for Pride. 

Explore upcoming events, here.