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Pride 2021

This Pride month, many of our brands are showing their support to the LGBTQIA+ community in different ways, from releasing collections in collaboration with LGBTQ+ activists to donating profits to empowering organisations. Read on to see what our brands are doing and how you can get involved.

Morphe – ‘Live with Love’ Collection

Morphe have launched a limited edition vibrant collection to celebrate Pride featuring a statement eyeshadow palette, colourful eye brush set and useful hand mirror to take on the go. All proceeds made from the collection will go to The Trevor Project to help fund 24/7 suicide prevention and crisis intervention services for LGBTQI+ youth.

Schuh – Proud Trust Cotton Bag

Schuh have partnered with The Proud Trust to release a cotton tote bag with all sales from the bag going directly to the charity. The Proud Trust are a LGBTQI+ youth charity that helps to empower young people in the UK. Schuh have also created rainbow window vinyls in their stores around the country displaying stories, quotes and wisdom about the LGBTQI+ community from their own employees.

Hollister – Pride Collection

Hollister have co-created a Pride Collection with student activists at GLSEN with each purchase helping provide ongoing support to GLSEN. Hollister are also donating $200,000 to GLSEN, a US based organisation that rally for LGBTQ+ inclusion in schools every month.

Kurt Geiger – Rainbow Collection

Kurt Geiger have teamed up with Attitude Magazine to donate 10% of sales from their rainbow collection to The Attitude Magazine Foundation. The foundation uses the platform and power of Attitude Magazine to highligh those within the LGBTQ community who need help and either provide assistance or connect them with those best placed to provide it.

Levi’s – Respect all Pronouns

Levi’s are making a bold statement with their Pride collection using the messaging “respect all pronouns”. The collection is full of t-shirts, trucker jackets, tote bags and more and 100% of net proceed go to OutRight Action International – a non-profit organisation working to defend and advance human rights for LGBTQIA+ people around the globe.

AllSaints – Pride T-Shirt

AllSaints have designed and released a Pride T-Shirt featuring their signature on the chest with the colours of the rainbow behind. £10 of sales from each t-shirt sold will be going to Kaleidoscope which is a UK based charity focusing on fighting for the human rights of LGBT+ people across the world.

Office Shoes – Converse Pride Collection

Converse (stocked in Office Shoes) have teamed up with young LGBT+ creatives who worked alongside 50 LGBTQIA+ Converse teammates and their allies to create a Pride collection. The collection comprises versions of their classic shoes, t-shirts and accessories and celebrates everyone’s individual journey to finding freedom and joy in themselves.

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Following the latest Government update, from Tuesday 30 November, anyone visiting the centre, whether that is to work or shop, must wear a face covering when entering and walking around the malls, unless you are medically exempt or under the age of 11.

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