To celebrate the launch of the new Double Serum Foundation, we created The Radiance Studio, an immersive pop-up activation, blending Clarins’ skincare expertise with experiential. Designed to hero the foundation’s radiance boosting properties, the space combines warm, glow enhancing lighting with interactive touch points & product displays to introduce consumers to the new product across three major UK cities.
At the heart of the activation is a dedicated shade matching area, where guests receive personalised consultations to discover their perfect match from the 37 available shades.
Centrally positioned within the space is the Glow Finder, an interactive installation featuring custom built digital technology, bringing Clarins’ science-led products to life. Visitors are invited to “dial up their glow” at the touch of a button, triggering a door to open at random to reveal a Clarins product prize illuminated by soft downlighting.
Eldon Square, Newcastle: 7th – 8th March
